How to spot and handle ‘real’ objections without giving away value.

In this story: Monetizing solutions and ideas to meet the five basic objectives of every customer. Written by Maria Edelson, Founder & CEO of Edelson This story is about monetizing value, a.k.a. showing your customers the money. Monetizing value means making it obvious to your customer that they will make (or keep) more money because of your idea or solution. Customers have five objectives in business…

Navigating a successful sale through multiple meetings with different stakeholders.

In this story: The definition of a *real* win-win and what it means for both sides.

What can happen when you find and solve an unrecognized problem.

Sales Bites is a series of lessons and anecdotes from trailblazing sales executive Maria Edelson.

We can all agree that the past year has been transformative, to say the least. Social distancing, working from home, and the myriad day-by-day challenges presented by the pandemic have yielded unprecedented change in our personal and professional lives. …